THE BRAND NAME OPENS DOORS
Dr
Sing Kong Yuen, BVMS (Glasgow), MRCVS
31 October, 2010 |
toapayohvets.com
Be Kind To Pets
Veterinary Education
Project 2010-0129 |
I would teach Mr Saw,
my assistant whenever I had a good case. He would be
going back to Myanmar in April 2011 to start-up a vet
surgery in Yangon with a friend. He had been working for
me for nearly 3 years and he would be considered an
"experienced vet from Singapore" in Yangon.
I said to Mr Saw: "You can have a good name -
experienced vet who has worked in Singapore, but
remember one thing: if you can't give what the owner
wants, your brand name is no use to him.
"See this case of the cat (with a problem that the brand
name practice vet was not given a second chance to
review). He takes his ten cats to this famous and big
vet practice for the past years. He could have consulted
Toa Payoh Vets as he lives in Toa Payoh. But he would
never do it for some reasons.
"His wife had consulted Toa Payoh Vets once, the husband
had said to me. That means there is something I had not
done correctly or given to what the wife wanted. So I
have to improve my services or the facilities and
review my operations.
"Brand name opens the door for you, but if you can't
give what the owner wants, you can be the most famous
vet practice in Singapore and he will go elsewhere. You
must be able to resolve his cat's problem at the price
he can afford. If your practice is famous, you cannot
solve his problem and you quote him a high vet cost, he
will not come back to you the second time. This applies
only to those who don't want to spend and spend on their
pets' veterinary treatment."
Mr Saw nodded his head and appreciated the advices I
gave him regarding competitiveness, the need to save on
costs so as to give affordable vet treatment and not
waste materials and medicine as many vet employees are
prone to do so. He learns the running of the
practice by working for an old vet who has been
battle-tested. He was fortunate in this aspect as I had
time for him to mentor him knowing that he has a good
work attitude. |
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judy@toapayohvets.com
tel: +65 9668-6469, 6254-3326 |
toapayohvets.com
Be Kind To Pets
Veterinary Education
Project 2010-0129 |
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