To succeed in life and in
business, one has to know what to do and
to work hard. There is no short cut to
success. I will illustrate this
interesting case.
Mr Oh - A prospective Buyer's
Agent - The 30-year-old man. He
has "partners" including Khin Khin
and May Thet. All 3 are
Myanmarese.
Mr Lee - A prospective Seller's
Agent, Singaporean - The
72-year-old man. I was introduced
to him by a friend. He has been a
general trading for the past 50
years, specialising in
pharmaceuticals and others.
Goods in demand in Myanmar - a
brand-name multi-vitamin popular
in Myanmar. |
What Mr Oh wanted from
Mr Lee was a large number of
multi-vitamins without the box, an
analysis certificate and quotation. He
said: "I could get the vitamins from a
Singapore importer but his prices are
high."
What Mr Lee wanted from Mr Oh was his
quoted buying price and method of
payment. He did now want to waste time
providing quotes so that Mr Oh can use
to underprice or force another Seller to
bid lower. He would not provide an
analysis certificate at his own expense.
He would not provide the vitamins
without a box as there would be damages
and then claim from Mr Oh. He wanted
full payment but Mr Oh offered to pay
50% deposit and 50% on delivery.
I could see that there was no point in
doing business. "It is not easy to do
this business," Mr Lee reiterated to me
several times. I was not doing this
business as I knew that a lot of time
would be wasted wheeling and dealing. So
I dropped the contacts. Then Mr Oh
phoned me to follow up. I arranged for a
meeting with Mr Lee at the last minute
and asked Mr Lee to meet at Peninsula
Plaza at 4 pm.
BE FLEXIBLE
1. Last-minute meetings are irritating
to my friend Khin Khin when she has
better things to do. She blasted me once
when I arranged for her to meet the
72-year-old man (who has extensive
trading contacts in China and
Indonesia). She gave me a piece of her
mind. For me, this is OK if I have the
time.
2. The 72-year-old man asked me to drive
him to the meeting. I obliged. There is
no point saying to him that "you want
the business, you go yourself." This is
being inflexible.
3. The old man said he had to eat
something as he was diabetic. The
meeting was 4 p.m and we were late by 15
minutes. So I phoned Khin Khin and her
contacts to explain the situation of
delay and suggested a meeting at Funan
Shopping Centre Food Court which is just
a 5-minute walk from Peninsula Plaza.
"No," Khin Khin said. "We meet at
Peninsula Plaza. How long will you and
the old man take to come?"
"It will be 2 hours later," I slammed
down the phone. I had driven Mr Lee all
the way from Clementi and here, Khin
Khin and her contacts were not keen to
meet nearby and have some drinks. Making
a business contact is 90% entertainment
rather than just straight talking about
business.
BE RESPECTFUL
1. I really dislike Khin Khin saying
"old man" when she could say Mr Lee. It
is disrespectful in stating the obvious.
Even "young man" may be condescending to
somebody who is insecure and just
starting out in business. Just address
the business contact by his name. It is
so simple and yet Khin Khin and her
friend would not do it since they are
younger. But not as young as spring
chickens.
BE CLEVER WHEN ENCOUNTERING OLD DOGS IN
BUSINESS
1. When Mr Lee had his roti prata, he
told me that since he had come all the
way, he should contact Mr Oh. I said:
"Phone yourself, as I don't see any
future in this business with the
behaviour of the Sellers' agents." He
phoned Khin Khin's friend, May Thet whom
I had first introduced earlier. She was
the one who knew Khin Khin and Mr Oh.
May Thet said OK to meet at Peninsula
Plaza. When Mr Lee and I arrived, May
Thet pulled up a chair and said:
"Welcome boss..."
This is where I said one has to be
clever when encountering old dogs in
business. The 72-year-old man replied: "If
I am the boss, why do I have to come all
the way with my goods to see you?
You even refused to meet me at Funan
Centre..."
LEAVE THE MEETING WHICH WILL NOT BE
SUCCESSFUL
I left Mr Lee at Peninsula Plaza with
the Seller's Agent and contacts. It
would be an acrimonious meeting with no
results. The old man would be brutally
frank to teach these young people how to
do business. I went to a shop that sells
paintings. The proprietor cannot
converse well with me in English but she
has new paintings on sale. It would be
such a pleasant time to spend looking at
the work of the craftsmen selling their
artwork.
Later, Mr Lee told me that he told Mr Oh
to put $100 cash down while he would
write a cheque for $1,000 since Mr Oh
said he had a Singapore importer and
would not really need Mr Lee's services.
Mr Lee said that the "importer" was just
a distributor or post man. Mr Oh
declined the bet and left in an unhappy
manner. That was what I predicted. No
need brains to do it. As for Mr Lee, he
told me he felt invigorated sparring
with the Seller's agents as they knew
nothing about the vitamin business.
I learnt some business tips such as
"dumping" from the 72-year-old man by
being hands on and though this business
meeting was acrimonious, I was not
involved in the unpleasant encounters.
No business university can beat being
hands on and meeting a brutally frank
72-year-old general trader with
considerable experience. You just need
to spend time with him and if he
respects you, he will share his
experiences and extensive network. You
just have to read the situation and act
wisely.
APPLICATION TO VETERINARY MEDICINE.
"Dumping" applies to veterinary medicine
too. For example, pet shops in
veterinary surgeries sell a brand of
food at just cost-price by ordering in
large quantities.
The importer has given the seller a 40%
discount and recommends a 20% discount
to consumers. If the pet shop operator
sells at 35% discount, he gets many
sales and in theory he will ask for more
supplies. However, this is dumping and
the importer will never supply him more
as dumping is not sustainable in
business in the long term for the
manufacturer and importer. |